In order to decide what a "good" and a "bad" website is, it is important to set certain criteria.
- Design
- Ease of navigation
- Accessibility to information
- Representation of the "brand"
I chose to compare websites of two "fashionable" restaurants: the "Kong" in Paris and "Sketch" in London. Both restaurants have a good reputation and are seen as more "innovative" places in terms of decoration, food fusion, and events.
At first glance, both websites seen to present similar criteria:
Nice interactive design, music, originality that correspond to the restaurants' "branding".
For me, Sketch's website is too difficult to navigate on. When you click on a certain section, it is very difficult to come back to the main menu. In order to find specific information, you have to explore the different links of the site - the information is not immediate. In my opinion, you can have an original and interactive website like the Kong without using pop ups.
I personally feel a bit lost on Sketch's website as whenever you click on something, it opens new windows. If you close a window, you go back to the intro of the website (AGAIN you hear the same music and wait for the loading of the information).
"Bad website":http://www.sketch.uk.com/* It is a restaurant with French owners and you cannot even change the language (only in English)
* Poor navigation:
- It is hard to go back to the main menu
- New windows keep opening up (you loose the track of where you are)
- Frustrating
* Not lack of information but difficulty to find information
* It takes too much time to get accustomed to the website's navigation
"Good website":http://www.kong.fr/* Clear, straightforward information
* Nice design
* Can be viewed in French or in English
* Easy access to different sections of the website
For both restaurants it is important to build a strong image and have a good website representing their values/quality/brand online. Often, you can judge a restaurant by the quality, design and services of their website. You can see whether or not it is fashionable/hype and if the food in itself is good (online menu, presentation of the chef, photo gallery, online reservations and so on).
For Sketch, I think the website is "overdone" and therefore difficult to navigate on.